Shopping: how retailers are using the latest technology to boost in-store spending

By Jens Nordfält, Professor of Management, University of Bath

Your online world is probably full of adverts persuading you to buy something with a simple touch of your phone. But away from those personal screens, UK retailers are actually spending most of their digital budgets inside their traditional bricks and mortar shops.

For in-store marketing tools have moved far beyond brightly coloured signs and piped music towards a rapidly developing set of technological techniques designed to help you spend.

One of these involves actively…

Read complete article

~	Israel/ OPT: President Trump’s claim that US will take over Gaza and forcibly deport Palestinians appalling and unlawful

~	Hard bites and slow songs: How beak size affects the singing and evolution of songbirds

~	Turkey’s earthquake reconstruction efforts must balance speed with fairness

~	Three pop beefs that were more cutting than Matty Healy and Taylor Swift’s

~	Why there’s an ethnic pension gap in the UK – and how the government could close it

~	Millions of animals die on roads – does this make driving morally wrong?

~	First new non-opioid painkiller approved in the US for decades – here’s how it works

~	Belarus election: how ‘Europe’s last dictator’ held onto power as his opponents were jailed or exiled

~	Companion review: this sleek but violent film asks interesting ethical questions about our relationship with AI

~	What Trump’s proposal to ‘take over’ Gaza could mean for Arab-Israeli relations