Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Louis Vuitton, Notre Dame and the quest for ‘secular immortality’

By Ben Voyer, Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
Perrine Desmichel, Assistant Professor of Marketing, ESCP Business School

The CEO’s splashy style, which some critics see as influenced by US philanthropy, contrasts with the traditional French preference for understated sponsorship. What is Arnault hoping to achieve?

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